In today’s world when technology plays an important role, there is a lot of competition in digital marketing. Thus, coming up with techniques that make your marketing campaign stand out is also important. This is where Conversion centric Design comes in.
Conversion-Centered Design (CCD) is a method for generating a high rate of conversions through marketing campaigns on websites. It consists of all the convincing design techniques and psychological inductions you can make use of to get people to convert after coming on your landing pages. You can make use of this proven method to get more sales, leads, and subscriptions for your business.
What are the 7 principles of a Conversion centric web design:
Principle 1: Create Focus
The basis of any great design is the focus. It is important that your viewers are focused on one thing at once so that it doesn’t create confusion in their minds. The more options you offer the visitors, the more they will be confused.
Principle 2: Build Structure
Build your page layout such that it is user-friendly and easy to operate by everyone. If a conversion-centered landing page isn’t appealing visually, it will keep visitors from taking any action and just keep scrolling.
Principle 3: Stay Consistent
Maintain consistency on your web pages with design guidelines and more to increase the conversion rate. If your web pages don’t look consistent then the layout will not be very appealing to the viewer’s eyes.
Principle 4: Benefit from the images
The images on your page’s content play a vital role, and visual influence is a must. Show the benefits of using what you sell in the form of mages. It’s not only about adding images because they will look good or go with the color scheme.
Principle 5: Draw Attention
Use the page design to get attention to the parts that are most vital on the page. The parts that give the most important information about the page need to be in the limelight first.
Principle 6: Design to Build Trust
Create a section for reviews, have a logo and testimonies so that there is proof of being genuine on your website. More social interaction on the page helps in building of trust in the viewer’s mind.
Principle 7: Reduce any blockages
Make it as easy as possible for your people to use and convert. The layout and features must be interactive and user-friendly. The blockages on the page like ads covering the content, etc should be minimum.
The above seven principles are the most important for designing landing web pages. You can definitely put them to use in your next campaign and see the difference in front of your eyes.
You must check out Rosetta Digital for their Conversion centric web design services that you will love. Everything, including these principles and more, is taken care of by them. They offer quality work at great prices.